Seven trades, one point of contact — on a single page

M&Y is an owner-run business from Jork with a second location in Buxtehude — Yasin Buyrukcu and Martin Zuber, plus a permanent team. The offering runs from garden care through renovation and pressure washing to removals and clearances.

That is exactly where the presentation problem starts: the more a business can do, the more arbitrary the list sounds. Seven services side by side quickly read as "something to do with houses" — and the actual advantage, that you only need one point of contact for all of it, disappears into the list.

On top of that there is how this audience decides. Letting someone into your house or your garden is not a basket decision, it is a trust decision — and it ends in a phone call.

One page instead of a site structure. Everything sits on the home page and the navigation jumps by anchor to services, about, team and contact. For a business this size every subpage is a place where visitors drop out — and a place that would have to be maintained.

The tone is deliberately formal German and deliberately quiet: "One worry less." The page promises no superlatives, it describes relief. It is carried by a large, tightly set grotesque, generous empty space and numbered sections — a site that looks more like an architecture practice than a tradesperson's portal, without becoming distant.

The pictures are real people and real work: the two owners, three team profiles with their respective qualifications, and a before-and-after from a garden project that was actually delivered. No stock photography — for a business you let into your home, the face is the proof.

And every section ends at the same next step. The phone number is in the hero, in the FAQ block and in the contact area; "free consultation" and "call now" sit side by side from the first screen height onwards.

The page runs across ten sections: hero with service area, a trust bar of four markers, the statement of the problem ("too many people to call", "jobs left undone", "uncertainty about the result"), the framing of the offer including the before-and-after, the service list, the two owner portraits with addresses, the team, the four-stage process, the FAQ and the contact area.

The services are not a wall of tiles but an editorial list: running number, name, one sentence of description, a hairline in between. That keeps seven very different trades readable and extends without breaking the layout.

The process answers the question that precedes every first contact: get to know each other, plan, deliver, close — with the binding quote at step two and the clean handover at step four. The FAQ underneath pre-empts five questions, among them the service area, combining several services, and whether the consultation costs anything.

The enquiry form is deliberately short: name and email required, phone and a free-text field ("location, scope, preferred timing …") optional. It validates in the browser, opens the phone keypad on mobile, and catches spam through a hidden honeypot field — rather than through a captcha, which costs real enquiries.

For local discoverability the page carries a structured data set: a HomeAndConstructionBusiness with phone, email and postal address, both locations as their own places, the service area as towns, the service catalogue as an offer list — and the visible FAQ additionally as an FAQPage, question for question identical to what is on the page.