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/ Projekt

Ein Autovermittler, der seinen Bestand aus dem Chat pflegt

Der Auftritt für einen persönlichen Fahrzeugvermittler in Prag: Bestand aus der Datenbank, zwei Sprachen für einen Markt — und ein Fahrzeug, das per Telegram-Link online geht.

Branche
Fahrzeugimport & -vermittlung, Prag
Leistungen
  • Webdesign
  • UX-Design
  • Frontend-Entwicklung
  • SEO
  • Performance
Art
Kundenprojekt
Plattform
Website
Live
Webseite ansehen
The promise: the phone on dark stone, the drive ends in the white wash and the screen lights the frame
What CARTUR is and what we did, in two sentences
The wordmark over a delivered car at night; the red foot of the A lands as the tail lights come up
The brief as a problem: trust, and three things that had to change
Old first screen against the new one, a travelling divider
The idea as one question
The hero card over its own scene: the scroll drive across Charles Bridge
Scroll is the road: frame, scroll thumb and the car on the bridge elevation, in sync
Game mode on a laptop: the visitor takes the wheel
Preloader and the three states of the navigation
The menu: a phone above a driving glove, the desktop menu inside a car cabin
The services deck, stacked cards with Artur's cars
How one service film is made: photo, cut-out, line drawing, scan
The route map drawn at build time, and six steps as a time bar
The site's own statement section: eight photos fly through the headline
The photography: Artur's phone pictures, his portrait and his sentenceFour neutrals as paint chips, one red line, the identity statement
Where the name comes from: CAR ARTUR closes into CARTUR
Construction of the wordmark: one angle, one strokeThe shrink test and the lockupsThree passes: in colour, monochrome, final
Logo motion: the build and the car that crosses on hover
Type: Geist in one weight, Czech and UkrainianThe mark at work: macro of the phone, the icon sizes, the chat avatarConcept objects on a BMW at dusk: plate frame (ultrawide), window decal, key tagThe home page unrolled, desktop
The whole page scrolled once on a laptop on black lacquer
Phone in two hands, the wordmark beside it
The same page on a phone, unrolled in six columns3D statement: illustration, not simulation
Blender passes: wireframe, clay, materials, dusk light
The bridge lifted apart, the car on a turntable, three files
A configurator instead of a form: the phone under a white glove, and the message the choices write
The configurator, recorded
Small interactions in one bento
The system on one sheet: radii, easing, pills, card, disclosure, icons
UX flow: three doors, one conversation; the three states of the stock rail
The stock rail in use: a person at a laptop in a dark room
Structure diagrams beside the finished screens
SEO: the starting point in Google and the 320-check parity matrix
Structured data by page type, hreflang
How the hero loads: poster first, models after
Finale: cars from above, the footer card, credits

/ Nächste Referenz

Eine App, in der das Tempo der Oberfläche die Zahl ist

Eine Telegram-Mini-App, in der ein Token schneller verbrennt, je mehr im Netz über ihn geredet wird — und in der diese Rate nirgends als Zahl steht, sondern als Farbe und Takt einer Kugel.

Referenz ansehen